Centro de Documentación Publicitaria

PROTAGONISTAS

Jerry Della Femina

1936 -

Della Femina/Jeary & Partners, New York. La revolución creativa tras la 2ª Guerra Mundial le pica a este chico de las calles de Brooklyn. Sus primeros textos ganan reconocimiento en todas partes. 8 años más tarde, junto a 35 socios, abre Della Femina, Travisano & Partners, primera de varias agencias que inicia. Su bestseller De parte de esos maravillosos tipos que te dieron Pearl Harbor lo eleva a estatus de celebridad. La irreverencia que caracteriza parte de su trabajo oscurece el hecho de que sus creaciones más importantes demuestran un extraño sentido de determinación, sentido del humor, dedicación y amor por el oficio.


Jerry Della Femina (born 1936) is an American advertising executive and restaurateur.

Born in Brooklyn, Della Femina graduated from Lafayette High School and attended Brooklyn College. After starting in advertising in 1961, he started his own agency, Della Femina Travisano & Partners, in 1967.

A self-styled "publicity slut," Della Femina made headlines for colorful comments throughout his career. His 1971 book From Those Wonderful Folks Who Gave You Pearl Harbor was a best-seller. The title refers to a tongue-in cheek slogan proposed for the client Panasonic during a brainstorming session.

His agency was known for its work on Isuzu (Joe Isuzu), Meow Mix (Singing Cat), Beck´s Beer, Blue Nun Wine, Chemical Bank, Dow Brands (Fingerman) and Pan Am.

He sold his agency in 1986 and left it in June 1992, starting Jerry, Inc., in December 1992, merged in 1994 into Jerry & Ketchum, later Della Femina/Jeary and Partners.

He received honorary doctorates from the University of Missouri in 1983 and from Long Island University in 1989. He has been named one of the "100 most influential advertising people of the century" by Advertising Age.

He currently co-publishes the regional weekly newspaper The Independent based in East Hampton, New York. He also runs a restaurant, Della Femina, in East Hampton.

Della Femina has been married to the journalist Judy Licht since 1983. They have two children, now adults.

Fuente: wikipedia.org


Jerry Della Femina came into the advertising business in 1961 as a junior copywriter. It was in 1967, after a brief sojourn at one of the largest of the conservative old-line agencies, Ted Bates, that he co-founded Della Femina Travisano & Partners. He worked on such accounts as Isuzu (Joe Isuzu), Meow Mix (Singing Cat), Beck´s Beer, Blue Nun Wine, Chemical Bank, Dow Brands (Fingerman) and Pan Am.

Jerry sold his agency in 1986 and left it in June of 1992. During his six-month sabbatical from the advertising industry, he opened two hugely successful restaurants and a popular food market in East Hampton, New York.

Promising to put the fun back in the business, Jerry opened a new agency, Jerry, Inc., in December 1992, with the announcement that he had been awarded the Newsweek account. In the first year, the agency added Marvel Comics, The New York Mets and Financial Security Assurance, among others, to its roster of clients. In May 1994, Jerry, Inc. merged with the New York office of Ketchum Advertising, forming Jerry & Ketchum. The alliance with Ketchum brought on board such clients as Coty and American Express Travel Trade.

Since the merger, Della Femina/Jeary and Partners has added as accounts the Union Camp Corporation, North Shore University Hospital, Chinet Paper Plates, Warnaco (Warner´s Intimate Apparel), Aerogroup International (Aerosoles Footwear) and the Newspaper Association of America.

Jerry serves on the boards of WNYC-TV, The Children´s Aid Society, Citymeals-on-Wheels and an industry-wide initiative called Ads Against AIDS. In recognition of his accomplishments in the industry, Jerry was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has recently been cited A Creative Leader Since 1980 by The Wall Street Journal.

In addition to his legendary copywriting achievements, Jerry has written two books: From Those Wonderful Folks Who Gave You Pearl Harbor, which was a best-seller, and An Italian Grows in Brooklyn (which was a no-seller). Now, following the lead of his hero, Jimmy Breslin, Jerry Della Femina writes an award-winning weekly humor column for the East Hampton Independent.

Jerry, who was born in Brooklyn, graduated from Lafayette High School and attended Brooklyn College. He received an honorary doctorate from the University of Missouri in 1983 and from Long Island University in 1989. He´s married to Judy Licht, a television news reporter; they have two young children, a daughter Jessie, and a son James. He has three grown children by a previous marriage, Donna, Michael and Jodi. The Della Feminas reside in New York City, East Hampton and Palm Beach.

Fuente: dellafemina.com